CLIENT: CUPCAKE VINEYARDS

ART DIRECTOR: JEN MILLER

Who among us hasn’t played a rousing game of “slap the bag” at least once in their halcyon undergrad days?

But in 2021, Franzia was faced with the aging up of their once-college-aged demographic. To combat the image of Franzia as an unserious wine for weekday binge drinking, we wanted to show that Franzia is a drink for all walks of life, all demographics and all ages (over 21 of course). All you need is a box… and your besties.