CLIENT: CUPCAKE VINEYARDS

ART DIRECTOR: JEN MILLER

Cupcake Vineyards was an established brand that was performing extremely well in its category. However, they wanted to combat the common misconception that they were as saccharine as their namesake. We infused the brand with a fresh attitude and a healthy dose of sass. The Choose Joy campaign is a toast to looking on the bright side and finding true joy - the joy of staying in, eating carbs, and drinking delicious wine.