CLIENT: ALASKA AIRLINES

ART DIRECTOR: ANDREAS ARISTIDES

Sometimes you throw out phrases like “anthropomorphic Snuggie” fully expecting it to go nowhere. One for them, one for me, right? But sometimes, your client had a fourth cup of coffee that morning and greenlights it. Thus the Care Coalition was born.

Alaska tasked us with a difficult request – demonstrate that they are the most caring airline. Unfortunately, “care” is a benefit most easily understood through experience. So how do you show a feeling? By likening Alaska Airlines to existing pinnacles of care: your dog, your grandma, and the man who gave us the French Tuck.